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THEATRE ASPEN ANNOUNCES “I ♥ TA” CAPITAL CAMPAIGN
TO REPLACE THEATRE TENT FOR 2011
ENCORE PERFORMANCE OF DEFYING GRAVITY ON AUGUST 22ND
WILL BE LAST PERFORMANCE IN CURRENT VENUE
Theatre Aspen, Aspen’s only professional theatre and school for theatre education, announced a capital campaign to replace its “enchanting but exhausted” theatre tent in Rio Grande Park.
The announcement, made at the July 1st opening night performance of The Marvelous Wonderettes, also included the announcement of the leading gift for the new tent by Bob and Soledad Hurst. The gift is the largest one-time donation the theatre has ever received and will include naming rights for the theatre. Soledad Hurst is on the Board of Trustees for Theatre Aspen.
The current 18 year-old tent in the park has undergone two major repairs, myriad wind and hail storms, multiple floods and is also the home to a few of the park’s friendly raccoons. It will be replaced by a new model and the upgrade will include a new stage, lobby and audience area. The Aspen business, Charles Cunniffe Architects is working with the theatre to create a new and improved aesthetic for the theatre’s 28th season.
Artistic Director Paige Price said of the campaign, “We are extremely excited to begin this campaign. There is so much momentum right now, and we’re very grateful for the enthusiasm of our audiences and supporters, as well as from the community. This tent has served us for a long time, but there’s no way it would last another season.”
The capital campaign’s goal is one million dollars, and a wide and varied menu of options for all levels of support is available. This season, Theatre Aspen began offering “I ♥ TA” premium seating for $100 per ticket, with a portion of ticket revenue dedicated to the campaign.
The current season opened with Defying Gravity: Theatre Aspen Takes on Broadway’s Biggest Hits, a concert featuring a cast of local performers, which was so successful that two encore performances will be held on August 22nd, at 6 pm and 8 pm. The late show will be the final offering in the current tent and will be a benefit performance for the campaign. Early purchase is advised for both shows, and an early-purchase discount is available for the 6 pm showing.
The 2010 repertory season also includes The Marvelous Wonderettes, The True Story of the 3 Little Pigs! and Same Time, Next Year (opening July 16) and runs through August 21st.
Tickets for all performances are available at the Wheeler Box Office (970-920-5770) or aspenshowtix.com. For more information, www.theatreaspen.org.
For more information about the campaign, please click on the I ♥ T.A. Capital Campaign link to the left.
Send your support by mail to:
Theatre Aspen 110 E. Hallam St Suite 103, Aspen, CO 81623
Or, donate online by clicking the link below:
Theatre Aspen is Aspen's only non-profit professional theatre. Our summer season offers quality repertory theatre, new play development initiatives and a broad spectrum of education programs.
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